Selling your client's software isn't enough to ensure their success, especially if they opt for a free trial first. To successfully onboard people in the future, you must ensure that they understand and use your product appropriately. This customer training strategy can help. The success of your client is your success.
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https://www.cxcherry.io/blog/top-10-best-practices-every-saas-company-must-follow-to-onboard-customers/
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